Insight Creative
Events
Case Study Catalyst Global 2025 Event
Goal of the project: Create a cohesive visual identity for Catalyst Global 2025 that could be applied across digital marketing and in-person event materials to elevate the attendee experience and reflect the scale of the conference.
Created while freelancing for: Partnership Leaders
Role: Graphic Designer
Project Details Catalyst Global 2025
Introduction
With 80+ speakers, 35+ sponsors, 25+ sessions, and 10+ offsite experiences, Catalyst was a massive undertaking—and I was thrilled to serve as the lead designer for the event. I created an overarching visual theme and carried it through every asset, ensuring consistency, clarity, and impact at every attendee touchpoint.
What they felt was lacking in past years' events was a cohesive visual theme that could be woven throughout all of their materials for what they hoped would be their biggest event yet. So, my first task was to create a look and feel for 2025.
A Distinctive Visual Theme
Partnership Leaders set out to position their conference as the destination for trailblazing strategies that elevate partnership performance and drive revenue. The visual theme needed to reflect that ambition—something that signals momentum, ignites transformation, and accelerates growth.
I created 3 options for visual themes:
The clients loved that Options 1 & 2 would work in both static and animated forms, because the option for motion lent itself to so many usages across web and social, while the static images could be used for print. They ultimately chose Option 1.
Social Media Templates
The first priority was translating the new visual theme into digital marketing assets. We began by applying the look and feel to their website. (A few months later, we enhanced the site with additional sections and event details—check out that case study here).
Next, I created a set of social media templates to help the team promote the event. These included a general announcement, a speaker spotlight, and a sponsor feature. The general design featured an animated background to make the posts stand out in busy social feeds.
Here are the social graphic options I created:
I placed their chosen templates into Canva, making it easy for the internal team to update sponsor logos, speaker headshots, and event details without needing design support:
Live Event Assets
With the event fast approaching, there was a high volume of signage and on-site materials to create. Shown here are several of the pieces I designed—captured in action through day-of photography.
Attendees were welcomed by an attractive Registration table:
They could take photos and give interviews in front of a special photo wall:
I designed a glowing sign for each sponsor, customized with their logo:
My slide designs were on display on the walls of the ballroom:
And, directional signage helped send people where they needed to be.
Results
Catalyst 2025 was a resounding success—both logistically and emotionally. The Partnership Leaders team pulled off their largest, most ambitious event to date, and were thrilled with how the design system elevated the experience from start to finish.
The event brought together more than 700 partners, 80+ speakers, 35+ sponsors, and countless activations across three days. From the moment attendees walked through the door, the visuals helped orient, energize, and immerse them in a dynamic, world-class experience.
The team received overwhelmingly positive feedback, and the designs were frequently cited as a key part of the event’s professional polish and attendee delight. As one award recipient put it:
“Catalyst 2025 was an incredible gathering… the energy and insight shared left me inspired and excited for the journey ahead.”
It was an honor to support the Partnership Leaders team in pulling off such a high-impact event.