About Us
History
Danielle founded Insight Creative in 2013 after spending seven years at a fast-paced marketing agency. She was ready to stretch creatively—taking on new clients, new challenges, and new ways of working. Since then, she’s partnered with B2B brands, SaaS companies, and creative agencies to deliver thoughtful, strategic design that helps marketing teams move faster and look sharp doing it.
A Flexible Partner
Danielle has worked as overflow support for marketing agencies and in-house design teams, as well as directly with clients who need a reliable creative partner.
Clients rely on Insight Creative to quickly understand their goals, absorb brand guidelines, and produce high-quality work—without the need for micromanaging. Danielle delivers all of these things, and ensures consistency and accountability from start to finish.
Values
Over the years, Danielle has developed a set of values that shape every interaction:
Be clear and reliable — Good design is only as strong as the collaboration behind it. Danielle knows her clients recognize great work when they see it, and she works closely with you to get it just right.
Fast Work, Thoughtfully Done— Danielle is extremely efficient. She gets right down to business—no fluff, no wasted time, and no missed deadlines.
When you're having fun, people take notice — Danielle believes in responsibility and kindness alongside professionalism. She loves what she does and brings that spark of joy to every project.
AI as Your Competitive Edge
We live in modern times—and we use modern tools. AI helps us streamline workflows, spark ideas, and boost production speed without sacrificing quality or originality.
What we don't do: plug your project into a generic AI tool and call it a day. You could do that yourself—and that's not why you hire a designer. You work with us because you want clarity, strategy, and design that feels human.
We use AI as a thought partner throughout every project—sounding out ideas, stress-testing concepts, and maintaining creative momentum from brief to final delivery. We use it thoughtfully and selectively—to make our process faster, more efficient, and lower-budget for you—while keeping the creative direction fully in human hands.
Here are a few ways we integrate AI into our processes:
Content
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Brainstorming concepts (e.g., “What are visual metaphors for ‘trust’ that don’t involve handshakes?”)
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Condensing long-form content for social media (e.g., turning an eBook into a 5-frame LinkedIn post)
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Creating natural-sounding voiceovers for quick-turn video projects
Imagery
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Instantly-generated animations layered over custom designs
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Editing photography to remove or add background elements
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Recoloring illustrations to match your brand palette
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Generating conceptual imagery, people, or product environments
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Note: We understand not everyone is comfortable with AI-generated images—we’re always happy to use licensed stock photography instead. Your preferences come first.
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Content Repurposing + Production
- Suggesting copy rewrites when content doesn't fit the layout — saving the writer time and rounds of revision
- Transforming eBooks into social graphic carousels — no additional writer needed
- Turning long-form webinars into scripts and copy for social content
- Suggesting data visualization approaches for complex information
AI isn’t replacing designers—it’s helping us spend more time on the parts of the work that matter most: craft, clarity, and creativity.
Ability to Scale Up for Your Project
While most projects are led and executed by Danielle directly, Insight Creative can easily scale to meet larger needs. Danielle regularly collaborates with a small, trusted network of creative professionals and handles all coordination behind the scenes—so clients receive one seamless experience and a single invoice.
Here are some of the creative professionals you may work with, when you partner with Insight Creative:
Danielle Vernelson
Graphic Designer, Art Director, Owner
Your main contact from kickoff to launch.
Danielle is a seasoned visual designer with over 18 years of experience in digital, print, and event design. As the founder and creative lead of Insight Creative, she thrives on seeing projects through every stage—from initial discovery to polished, launch-ready deliverables. She’s known for being fast, friendly, and laser-focused on brand.
Elisa St. John
Instructional Designer & Production Artist
Elisa is a creative problem-solver with over 20 years of experience designing clear, engaging learning materials for technical audiences. She specializes in turning complex topics into intuitive, scalable training—often combining visual storytelling, automation, and AI tools to accelerate clarity and retention.
She and Danielle frequently collaborate on quick-turn projects like event assets or report layouts, where Elisa’s speed, flexibility, and sharp design instincts shine. You can view more of her work when you visit her portfolio.
Mary Makowsky
WordPress, Web and Email Designer/Developer
Mary has been helping small to mid-sized businesses build and maintain their online presence since 1997. She specializes in WordPress development and brings deep experience in web design, HTML emails, accessibility, e-commerce, and front-end development. Her coding skills span HTML, CSS, JavaScript, PHP, jQuery, and MySQL.
She and Danielle have partnered on many websites—Danielle handles the design and prototyping, while Mary brings the pages to life in WordPress. View more of Mary's work on her website.
Chad Ridgeway
Motion, Animation, Editing, Post-Production
Chad began his career in visual effects for feature films. He later transitioned into marketing, spending over 15 years creating video content for ad agencies and in-house teams. He specializes in taking raw footage and turning it into something dynamic and polished—or creating original animations from concept to completion. Watch his demo reel.
Chad and Danielle team up when a project needs that extra layer of animation polish. Danielle handles the storyboard (and sometimes early animation in AE), and Chad brings it to life.
Samantha Wranosky
Editorial & Marketing Designer
Samantha is a creative professional with over 20 years of experience in visual communications, publication design, and marketing. She thrives on solving layout challenges—bringing order and beauty to complex content, especially in editorial formats like magazines and multi-page reports.
When Danielle needs support in the editorial or publishing space—or is looking for someone to art direct a photo shoot—Samantha is her go-to. She's also a talented illustrator with a thriving Etsy shop. Learn more by checking out her portfolio.
Ready to get started?
We can't wait to partner with you to create your next project!